The Drawbridge is a concept
that outlines the greatest
threats to gen Z, millennials
and Generation X over the next
30 years
The middle ground is dead. Like a rising drawbridge, society is splitting into two sides—The Side of Abundance and The Side of Struggle. Whether you're Gen Z uncertain about your career with technological advances, a Millennial who is an adult but still living off Mum and Dad or Gen X who paid into a system that now looks bankrupt to support you in your most vulnerable years, all are in danger of becoming victims of The Drawbridge. Moreover, The Drawbridge is going up every day increasing the space between the two sides. The temptation is to blame "the politics of the other" but the true reason for the rising drawbridge is the TIDE+D. We have created a platform to help people jump from The Side Of Struggle, to The Side Of Abundance, from a life of confinement, doubt and financial hardship, to a life of Freedom, Security and Wealth by educating people on the drawbridge and how to use it to achieve success, rather than be crushed by it. Learn more here.
What is The Drawbridge?
Why do I work harder but still feel poorer?
On the Side of Abundance, life is defined as: freedom, security, and wealth. On the Side of Struggle, it’s confinement, doubt, and financial hardship. The gap widens every day as The Drawbridge goes up making life more and more effortless for the downhill Side of Abundance and an ever increasing uphill fight for The Side of Struggle. The forces behind this divide don’t just separate rich and poor but split all of society: East vs. West, Left vs. Right, Creator vs. Consumer even Female vs Male as resources split.
Who is to blame? Often people use ‘the politics of the other’ blaming migrants, governments, the rich or those dependent on the state, whichever group is perceived to be taking too many of 'our resources'. However, this is an illusion. The real culprits are massive, faceless, unstoppable forces called the TIDE+D: Technology, Inflation, Deglobalization, Economic Taxation, and Demographics. Don't switch off! I know those were multisyllabic words designed to be boring but pay attention understanding these forces are vital! These forces are like tectonic plates shifting beneath your feet, shaping your reality. You can’t stop them. You are currently a victim of them but you can use them to your advantage.
You can either be crushed by the TIDE+D, become a victim of The Drawbridge or you can ride the tide and use The Drawbridge to achieve Freedom, Security and Wealth my definition of success.
You have a choice
You can let The Drawbridge trap you on the Side of Struggle or JUMP to the Side of Abundance. Success comes down to three steps:
1. Mindset – Believe it’s possible without doubt
2. Knowledge – Learn how to JUMP
3. Action – Take the leap successfully
This is why we created JUMP, a free platform to help you transition from confinement, doubt and financial hardship to freedom, security and wealth. We provide you free tools to understand the global forces shaping your life, a mindset to rise above them and practical tools to develop strategies to succeed.
Sign up for free today get ahead of the forces shaping your life, receive your summary of The Drawbridge and join the waiting list for free courses and newsletter. It’s time to JUMP.
There is not a wealth gap, there is a knowledge gap.
You have a choice today to either choose the Side of Abundance or choose the Side of Struggle? Rise because of the TIDE+D don't be crushed by it.
Use The Drawbridge don't be a victim of it. Join the waiting list for our free community and jump to freedom security and wealth.
How do I prepare for The Drawbridge?
We have devised JUMP a program through three pillars of mindset, knowledge and action will equip you to jump from one side of Like when you were a kid jumping from the sofa or jumping across a stream you did so because you trusted yourself to do it.
Receive a FREE summary of The Drawbridge
The Drawbridge is educating people on the latest shifts in our environment and the powerful forces that apply pressure on you or your family; financially, technologically or politically. Please raise awareness and lets educate ourselves.
From doubt to certainty
1990
1990
Born in a mixed Iranian and English home, initially raised by his Iranian grandmother, who left Iran in the 1940s to help the wounded in London as a nurse after WWII, she subsequently delivered thousands of babies as a midwife in the NHS for 30 years.
1993-2008
1993-2008
James learnt first hand what it meant to be a victim of The Drawbridge. His Dad didn't just lose his job but as an effect of the TIDE+D saw his entire industry disappear within 6 years. His family lost their income and eventually their home. Unable to point to a reason for why he was struggling due to The Drawbridge my Dad blamed himself and his mental and emotional health disintegrated eventually leading to cancer.
2008-11
After attending the London School of Economics and Political Science (LSE) James deferred his last year to study with his 'billionaire mentor' in real estate development before returning to LSE thanks to a promise he made to his grandmother completing his degree. Whilst at LSE James launched his first significant business and started the deep study of global esoteric wisdoms.
2008
Dad, Founder, Millennial, Creator, Human BEing, Fighter, Advocate
James is the architect of The Drawbridge a voice looking to give the language to people to explain why they feel life is an uphill struggle, to remove space between people and help use The Drawbridge to live a life of abundance. Motivational speaker, business owner, unmatched passion for transformation he empowers all ages to, develop mental fortitude, build knowledge and take action bridging the spiritual and the commercial world for others that led to his success.
Speaking Engagements
James is a charismatic and inspiring motivational speaker having spoken at hundreds of events specializing in:
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Business mindset
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Real Estate and home trends
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Balancing love, family and business
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The Drawbridge– Our Doomed Future and Our Secret Path Through
Action4London
Action 4 is an unprecedented movement of socially conscious volunteers currently across London who share their time to improve the lives of London’s most disadvantaged.
However, this isn’t the true goal of A4 The true purpose is to empower the volunteers. When we see the power we have to positively impact the lives of our community through our voluntary work we are forced to take responsibility. How can we not act when we know we can make a difference? Therefore, A4 allows people to see their power, the potential they have to create a lasting, positive impact on society and in so doing people desire to do more in the knowledge we are all part of the same community.
10+ YEARS
Fear,
self-doubt,
insecurity,
lack,
I am not good enough
I’ve felt them all, just like you. But do you choose to invest in them?
For years, my journey I kept private, hidden behind success stories and polished moments. But I want to share the real timeline—failures, blowouts, mistakes, and all. Why? Because it shows nothing I’ve achieved is unique to me.
Here’s the truth, I was taught: It’s not about having things. It’s about being more. When you shift your focus from getting to growing, the freedom, security, and wealth you desire become natural outcomes of who you are.
I’ve seen people flee their homes, terrified of taxes, only to find themselves trapped in loneliness. I know parents with no joy in their families and friends who hit fame early, only to end up lost and broke by midlife. When your happiness is tied to external outcomes, you’ve already lost.
The key to jumping The Drawbridge is developing a mindset that’s unshakeable and adaptable—one that soars above the inevitable highs and lows of life. As Shakespeare said, “There is nothing either good or bad, but thinking makes it so.” When you stop judging life as success or failure and learn to genuinely enjoy both, you unlock true success.
Here’s the irony: the very mindset that brings freedom, security, and wealth is also the one that positions you to achieve the riches and recognition you might crave but you do not get the former if you chase the latter. Like catching a butterfly, the harder you chase, the farther it flies. But stand still, and it sits on your shoulder. Go for the mindset and everything else will come.
It takes courage and strength to stand still sometimes. But in that stillness lies everything you’re searching for. Go deeper to go further.
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